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The Environmental Impact of Beef Consumption: The Meaninglessness of the ‘Global Mean’

When statistics for the environmental impact of beef consumption are presented, they tend to be based on the ‘global mean’. This ‘global mean’ is meaningless in the UK. Two of the biggest variables in its calculation are deforestation and intensively growing crops as feed for livestock. But it’s absurd to think that these things are serious problems for beef consumption in the UK. […]
